About Shooper (pt saravon indo aplikasi)


Established in Indonesia in January 2020 as PT Saravon Indo Aplikasi, Shooper is an AI driven B2B Data-as-a-Service and consumer engagement platform in the retail consumer goods segment. In today’s world, data is like the “new oil” that both companies and consumers struggle to obtain and utilize to gain advantages. We solve this by providing a platform where both companies and consumers can share and have access to valuable data which can help them tremendously. To companies, the data could help increase sales and win new market shares. To the consumers, the data can be used to save money on groceries, manage the family budget, optimize purchase behaviour, and improve their wellbeing.

At the very center of Shooper is Grocery: food, beverage and personal care products that families buy at the supermarkets. This is the biggest spending category of Indonesian households comprising roughly 45% of the total. This segment is worth over US$230 billion in 2020,  and  companies spend over US$2.5 billion on digital advertisement and big data solutions to understand and engage consumers in this category. Shooper is in a strong position to provide comprehensive solutions so that companies can gain the insight, engage consumers and gain the advantage in this lucrative market.


meet our dedicated team


Oka simanjuntak

founder & CEO

Oka has a strong background in Database Marketing, Big Data mining in strengthening market shares. He used to managed multi-million records of consumers’ data for big FMCGs, banks and telcos to help improve brands. He completed the MIT Sloan School of Management Executive Education Digital Transformation program, and has completed the Emeritus’ join Columbia University-MIT Sloan Post-Graduate Diploma in Digital Business. He graduated from the University of Hawai’i in the USA.  A previous Trade and Investment Commissioner for Queensland Government posting in Indonesia,  senior positions at the Australian Trade Commission and IFC – World Bank Group. A former co-founder and Managing Director of A-Direct database marketing company in Jakarta Indonesia. 

kharisma maharani

chief marketing officer

Graduated from Paramadina University of Indonesia and attended the Waikato Polytechnic in New Zealand. Formerly worked for XL-Axiata and Adirect Database Marketing in Indonesia where she handled big-data and CRM for major clients such as Ogilvy, Nesle, Telkomsel and Bank Niaga

the Shooper team december 2019

The entire team as we prepare for our soft launch.


shooper team making a few final touch ups prior to our soft launch (december 2019)